Royal Salute is toasting an all-new look for its signature 21 Year Old Scotch whisky, showcasing a contemporary take on its rich history with a colourful, enchanting depiction of the British Royal Menagerie that pays tribute to the brand’s royal heritage.
Created in collaboration with esteemed fine artist Kristjana S. Williams, the new packaging features a striking illustration that is part of a complete transformation for Royal Salute and a visual embodiment of the colourful, fantastical new direction the Scotch whisky is taking.
Designed to be discoverable, the illustration creates a never-ending exploration of the history of Royal Salute, composed of carefully curated references to the brand’s royal heritage, with a modern twist. From the iconic Royal Salute lion proudly overlooking his kingdom with his crooked crown, to the fluttering tartan butterflies that bring the brand’s proud Scottish roots to life, to the oak cask, rushing river and Speyside distillery all integral to the production of Royal Salute whisky – each individual element tells a story and makes up the wonderful world that is Royal Salute.
